← All workAir Aroma
Ecommerce · SEOTechnical SEO, structured data and a bilingual content program for Air Aroma, a Saudi scent-marketing brand whose WooCommerce store Google had been told not to index.
- Role
- SEO & technical lead
- Year
- 2026
- Services
- Websites & digital systems
- Technology
- WordPress, WooCommerce, Rank Math, Polylang, Schema.org, WP-CLI
What changed.
The store is open to search engines in both languages, with structured data on every product and article and a weekly report that tracks each change.
- Articles in Arabic and English
- 68
- FAQ answers in structured data
- 304
- Median homepage response, was 6.5 s+
- 0.94 s
The problem
Air Aroma sells diffusers, fragrance oils and candles in Arabic and English. The store looked fine to shoppers, but the whole site was set to noindex with no SEO plugin or sitemap, the homepage took over 6.5 seconds to respond, and 640 references to an old server IP hid the cart icon.
What was built
The work made the store indexable, set up Rank Math and the sitemap, added Arabic titles and descriptions for every product and alt text for all 957 images, and fixed hreflang between the two languages. The 640 old-server references were removed, 5,474 images converted to WebP and the cache plugin replaced with one that works on this host. Every product and article carries structured data. Sourced articles are published in both languages, an llms.txt file is kept current for AI search, guest checkout is on and a bilingual B2B consultation page was added. A report with every number re-measured goes out each Friday.